As a Marketing Technologist, I help organizations drive leads and revenue with a data driven strategy that identifies the ROI of all marketing initiatives. As an entrepreneur and retained consultant with global resources, I have worked with Fortune 500 companies, SMBs and many start-ups in driving a variety of e-commerce, lead generation, inbound marketing and web analytics marketing initiatives. My passion lies in delivering measurable results that exceed client expectations.
Integrated marketing now involves vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and social media discussions. A solid marketing strategy requires more than marketing creativity. It demands the use of technology, marketing, analytical and strategic expertise that leverages this data, along with your team, into measurable, bottom-line results. It requires your CMTO.