I have been in the Internet marketing and web development business since 1995. As an entrepreneur and retained consultant, I have worked with Fortune 500 companies, SMBs and many start-ups. My experience and knowledge around strategy, marketing, technology and web analytics is well recognized. Having built and sold an online trade publication, I am well versed in all areas of digital marketing and publishing, including but not limited to inbound marketing, e-commerce, channel integration, platform development, resource allocation and sourcing. With a strong foundation in web analytics, my services focus on the delivery of measurable results … what gets measured gets managed.
My passion lies in helping clients demystify what to many can be a complex subject. The plethora of half-truths that surround tactics such as SEO, marketing automation, social media, and mobile marketing, not to mention the constant struggle between marketing and IT departments, manifests a perfect storm that causes many a CEO and business owner to develop gray hair.
As a retained Chief Marketing Technology Officer (CMTO), my objective is to help executives make informed decisions around
- Shaping digital marketing strategy
- Choosing the right partners
- Allocating appropriate resources, and
- Building an analytical culture
With that said, my objective is to help businesses drive online leads and revenue with a data driven strategy that identifies the ROI of all initiatives. I have industry expertise in apparel and footwear manufacturing, sporting goods, textiles, printing, textile printing, retail, software and SaaS. Since my strategy is founded in data collection and analysis, I am able to assist executives in any industry to make business decisions that are based on fact, not opinion.
To learn more about my background and experience, click on the blue in symbol on the right side of the navigation bar above. If you want to see my growing collection of Digital Marketing Infographics, click on the red P. The Twitter and G+ symbols will lead you to my latest musings and the orange blog symbol will allow you to subscribe to my blog posts.