As we have learned from the recent Heartbleed security bug in OpenSSL, there is very little of our growing digital footprint that isn’t vulnerable to being compromised. Since we don’t know where the next vulnerability is going to materialize, it is incumbent on both individuals and businesses that we protect ourselves from the inevitability next data breach.
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I have been making a living with my Macintosh since 1995. Since then, I have purchased and installed hundreds of pieces of software and navigated my way through numerous operating system upgrades, some more onerous than others. As a marketing technologist, I am pretty adept at solving not only my own computer issues, but those of others, be they Mac or PC.
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In the wake of the Facebook IPO earlier this year, its less than stellar launch, and the subsequent pressure from shareholders to generate revenue, Facebook has been experimenting with a variety of new advertising opportunities. I use the term experimenting, as my experience this past week has me believing I am a beta tester for
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I think this infographic says it all. Well done QuickSprout. I am posting this as part of my own social experiment, so please retweet the tweet that landed you here. Thanks.
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The growth of tools for self-expression is creating a big shift in how brands are built and how companies interact. Tweets, Facebook Likes and Pinterest shares are creating a fire hose of data that is helping companies to not just sell their products and services, but to develop their product lines, select strategic partners and
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A new breed of CMO is emerging. A growing number of articles with titles such as “Seeking CMOs: Must Know Big Data and Digital Marketing,” “Marketers Upping the Ante on Big Data in 2013,” and “Marketing ROI in the Era of Big Data” identifies a job shift. Not only is big data in marketing changing
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Not all marketers have full creative license when it comes to interactive marketing. Privacy laws, government regulations, company policies as well as a lack of internal budgets and support can create a very restrictive environment when it comes to enabling interactive innovation in highly regulated industries. As a marketing technologist who has received more than
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Are you a member of any type of social or sports clubs? Do you exchange emails thru an email distribution list that the club provides? Do you know who has access to those emails? If your answers to these questions are yes, yes and no, then you might be compromising your personal privacy and security.
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