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Scaling Social Media Using Big Data

The growth of tools for self-expression is creating a big shift in how brands are built and how companies interact. Tweets, Facebook Likes and Pinterest shares are creating a fire hose of data that is helping companies to not just sell their products and services, but to develop their product lines, select strategic partners and

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May 23, 2013

big data, social media, social monitoring

Big Data in Marketing

Biggest challenges to use of "big data" for marketing

A new breed of CMO is emerging. A growing number of articles with titles such as “Seeking CMOs: Must Know Big Data and Digital Marketing,” “Marketers Upping the Ante on Big Data in 2013,” and “Marketing ROI in the Era of Big Data” identifies a job shift. Not only is big data in marketing changing

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January 31, 2013

big data, CMO skills

About the Author

Teri Ross

As a Marketing Technologist, I drive double digit lead and revenue growth. I use a data driven strategy that identifies the ROI of all marketing initiatives. I have worked with Fortune 500 companies, SMBs and many start-ups in driving a variety of e-commerce, lead generation, inbound marketing and web analytics marketing initiatives. My passion lies in delivering measurable results that exceed client expectations. -your CMTO