In the wake of the Facebook IPO earlier this year, its less than stellar launch, and the subsequent pressure from shareholders to generate revenue, Facebook has been experimenting with a variety of new advertising opportunities. I use the term experimenting, as my experience this past week has me believing I am a beta tester for
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I think this infographic says it all. Well done QuickSprout. I am posting this as part of my own social experiment, so please retweet the tweet that landed you here. Thanks.
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The growth of tools for self-expression is creating a big shift in how brands are built and how companies interact. Tweets, Facebook Likes and Pinterest shares are creating a fire hose of data that is helping companies to not just sell their products and services, but to develop their product lines, select strategic partners and
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Not all marketers have full creative license when it comes to interactive marketing. Privacy laws, government regulations, company policies as well as a lack of internal budgets and support can create a very restrictive environment when it comes to enabling interactive innovation in highly regulated industries. As a marketing technologist who has received more than
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If you have logged in to your LinkedIn account lately, you should have noticed a new screen popping up asking you to endorse your connections. As the call to action states, “… endorse your connections for their skills with just one click.” You are then provided with snapshots of four of your connections and asked
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